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Sep 14, 2024
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2014-2015 Graduate Studies Bulletin [Archived Catalog]
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MKTG 702 - Marketing Research|Credits: 3
Research methodology as applied to marketing problems; includes research problem definition, sample design, data collection procedures, valid and reliable measurement, data analysis techniques, and sales forecasting fundamentals.
Prerequisites: MKTG 701 or DMSB 716
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